Anonymously located on the ground floor of a nondescript commercial building in the heart of NYC’s TriBeCa neighborhood, Atera is an unassuming exercise in exclusive, intimate and above all unique dining. The design concept is purely based on our own interpretation of the chef’s experimental and intensely refined approach to food. While complex and calculated in its conception and execution, the end result of the design is modern and subtle in its articulation. The details are then something to be discovered through the experience itself, revealing an undeniable connection between the design and the food. The intention is that the two should work together to fully enhance the total experience. And although the space is quite intimate, we’ve established two distinct social and sensory experiences between the bar and the communal table below the living wall.
It was equally important to embrace the idea of foraging in seeking out ideas and materials which are naturally occurring and reinterpreting them. Our experiment was to exploit the symbiotic relationships within each handcrafted piece in order to derive something unexpected and sophisticated from that which is organic, natural and familiar. In addition, we found it important to incorporate an expression of modern industrial details developing a notion that this perhaps couldn’t be achieved anywhere except for here.
Below the restaurant exist two other undisclosed experiences accessed only by a private keyed elevator. At the end of a long corridor, near the kitchen, is a library lounge, which acts both as reprieve and study for the chef to develop ideas, but also as private tasting room for special guests and chefs alike. Turn the elevator key another direction and it accesses an exclusive bar and lounge. An intimate subterranean room, it’s akin to an underground study with its juxtaposition of stark concrete walls and luxurious custom furniture, lighting and finishes. At the far end of the space is a petite, walnut bar, with bespoke bar cart at one end completing its form. The cart then rolls out for specialty cocktail service to guests throughout the space. The room was designed to create a tailored, unique and memorable departure from the communal dining experience above.
Located in what was formerly Jim Henson Studios, the project is a pure extension of that idealism which signified passion and creativity. A full city block the space is designed for business in the front and party in the back. Floor to ceiling glass and steel partitions that establish partner offices and conference room where the writing is literally on the walls, as the creative process takes shape during design sessions on the glass itself. Two mezzanines flank the center bays with black wrought iron railings and gold painted lion heads. The Tom Dixon fixtures throughout reference the railing finials, while the Halophane fixtures are a nod to the industrial feel of the original space. Beyond the work areas is the barn, which clad in ebony stained reclaimed barn wood, is a black box for design development. Beyond the barn is a full length bar with communal end, for end of day work sessions, as well as communal tables, and full kitchen with range and twin sub-zeros. With DJ equipment atop the mezzanine and portable stage, which can be erected above the pool table, the space can be utilized for social events both corporate and casual.
The space is also home to the Parts and Labor Design offices.
Pepper Pastor Salon, NYC
Hidden amidst the restored buildings of New York’s South Street Seaport, the concept behind the salon is Tim Burton meets Coco Chanel, with a dash of Pepper. The latter being the namesake of hairstylist Pepper Pastor, who is a contradiction herself being the heavily tattooed sophisticate. The salon channels classic Hollywood with a dash of modern noir and leaves no detail untouched. Wrought-iron art deco gates salvaged from decommissioned elevators divide the shampoo bowls. A late 19th century sofa reupholstered in gold velvet damask sits in the foyer with cast raven claw chandelier suspended above from a polished brass chain and collar. While the custom walnut cabinets divide each station, with wallpaper upholstered interiors, custom brass hardware and cast raven claw magnifying glass sconces flanking each mirror.
Located in the Flatiron district, Raymi brings a modern flair to traditional Peruvian fare, as does the unique design experience. In its simplest form the concept is inspired by Peruvian architecture and textiles, with a focus color and handcraft. The design puts a modern flip on traditional ideas and fabrication methods. The juxtaposition of old and new, rough and refined, both in the finishes and the custom fixtures and installations, add some cultural texture to the vast, modern architecture of the space.
Venga Venga, Aspen
Set against 4,406 vertical feet of Aspen mountains and overlooking Snowmass’s new base area, this rustic Mexican cantina offers laid back slope side Après Ski. Custom Furniture, lighting and personal fire pits were PLD’s stamp on what was an overnight production, and now a village main stay.
Beer Table, NYC
With its warm, rustic wood interior and thoughtful custom accents, Brooklyn’s Beer Table is better understood as a tasting room rather than a tavern. Offering up a helping hand to owners Justin and Tricia, who literally built it themselves, was the neighborly thing to do in creating this ambitious little gem.
Modern Restaurant, NY
In a landmark 1920s building in Westchester County, NY, Italian family style food and communal dining become a nostalgic, exciting and distinctly modern experience by showcasing traditional cuisine within a timeless aesthetic. While being both reminiscent and unique these ideals will create a new perspective on tradition.
InterContinental Hotel, Miami
Drawing inspiration from the monolithic and sculptural nature of the iconic InterContinental hotel, the restaurant and the lounge of Toro Toro will embody a clean, modern aesthetic imbued with detail, texture, and warmth that grow from a natural connection to Latin design and lifestyle. The underlying intent is to transform and elevate natural, raw materials in creating a modern yet handcrafted experience. In perpetuating that ideal, the architecture and design will celebrate these values, and embody such timelessness in its unique reinterpretation of the traditional.
Le Royal Meridien, Dubai
Opening – December 2012
Set against the backdrop of the Indian Ocean, Maya is a stand-alone restaurant located on the stunning beach front property of Le Royal Meridien Dubai Hotel and Spa. Several unique bar, dining and lounge experiences will exist under one roof, all inspired by a modern Mexican lifestyle.